My mission for Bloke Coaching is that it won’t be needed in 15 years.

That will coincide with my 50th birthday.

Call me naïve.

But I’m putting it out there in order to keep myself accountable –

❌ I don’t want to still be doing this in 15 years’ time.

❌ I don’t want to be having the same conversations in 15 years’ time.

❌ I don’t want to partner with organisations that want to run a Bloke Coaching program annually for years and years as many have done with WIL programs.

❌ I don’t want to sustain my business, by perpetuating the need.

❌ I want it to go away.

✔️ I want to fix the problem. I want to fix the system.

✔️ I want to go out of business.

The way I partner with organisations is so that the organisation doesn’t need me anymore. We rebuild the system to enable gender equality, and in a way that sustains this equality indefinitely.

Without the need for Bloke Coaching.

And that makes for a quite different type of conversation.


Original Post Dated August 2022